Key Elements of Artificial Intelligence for Digital Transformation

•	Claves de la Inteligencia Artificial para la Transformación Digital


22 September 2021




9:30 am - 1:30 pm



The main focus of digitalisation is the transformation of the company's value proposition: it redesigns processes and business models to increase competitiveness. The volume of data available and the complexity of business in an increasingly complex economy requires rapid decision-making. However, the increasing volume of data means that human inference abilities are clearly limited and overwhelmed.

Artificial intelligence is a key enabler of this digital transformation: it provides greater automation of processes, designs optimum control methods, improves energy efficiency, optimises the use of raw materials, seeks to reduce the use of waste, among many other things. Artificial intelligence transforms data into useful business information.

Artificial Intelligence and Cyber Intelligence

In hyper-connected cyber-physical systems, it is impossible to ignore a new actor, which we will also analyse as part of the process: cyber intelligence. It makes it possible to acquire and analyse information in order to identify, track and predict cyber capabilities, intentions and activities, providing security when collecting, sending and processing data.

More and more companies and organisations are using artificial intelligence and cyber intelligence as tools to increase the efficiency and security of their different production and business processes. However, there are many challenges to be faced in this digital transformation process.

Zinemaldia Industria

  • As part of Zinemaldia Industria at the San Sebastian International Film Festival, this conference identifies the keys to maximising the success of digital transformation processes.
  • Experts and users from different business domains will present and discuss these keys to the application of artificial intelligence and cyber intelligence in their businesses, and their potential benefits.

Aimed at:

  • Anyone who, from both a business and technological perspective, is interested in learning about the keys to AI as an accelerator of the digital business transformation.

Further information

  • The event will be streamed on-line via a link that will be e-mailed to anyone who has registered the day before the event.


Book your place!





9:30 am - 10:00 am


José Luis Rebordinos, Director of the San Sebastian International Film Festival o Joseba Laka, Head of Digital Transformation at TECNALIA

10:00 am - 11:00 am

International Data Spaces Association (IDSA)

11:00 am - 11:20 am

Block 1: Data Analytics: AI as an accelerating source of digital business transformation. Repsol

11:20 am - 11:40 am

Block 1: Data Analytics: The role of quantum computing in digital transformation. Carlos Kuchovsky.

11:40 pm - 12:00 pm

Block 2: Cyber intelligence: the relationship between AI, digital transformation and cyber intelligence. Indra.

12:00 pm - 12:20 pm

Block 2: Cyber intelligence: The emerging role of cyber intelligence in business. Accenture.

12:20 pm - 12:40 pm

Round Table: Applications and the potential of artificial intelligence as an accelerator of digital business transformation: Gestamp, Iberdrola, BAIC, Cybasque and GAIA. Moderated by Joseba Laka, TECNALIA.

12:45 pm - 1:15 pm

Farewell and Conclusion

1:15 pm - 1:30 pm