Tecnalia. Inspiring Business

Tecnalia. Inspiring Business

Smart tourism at the UPV/EHU summer courses


Venue: Miramar Palace (San Sebastian)
Date: 2018.06.27
Hours: From 09:00 to 17:00
Duration: 8 hours
Organiser: UPV/EHU in collaboration with the Provincial Council of Gipuzkoa and TECNALIA
Price: Free
Eva Salgado

Technological challenges for smart tourism”, is a classroom-based course aimed at developing the “Smart Tourism” concept from different viewpoints: public administration, business and tourist.

It is part of the UPV/EHU Summer Course programme and will include professionals from IE Business SchoolAmadeusGlobalditTECNALIA and the University of Deusto as speakers, as well as representatives of the Administration who will pass on their experiences of how the Information and Communication Technologies, ICTs, are affecting the sector.

Throughout the day, we will look at aspects such as destination management, the competitiveness of companies. the enjoyment of the tourist experience, the latest technological tendencies, as well as the challenges we face. 

08:45 - 09:00 Registration of attendees
09:45 Welcome
► Denis Itxaso González - Provincial Council of Gipuzkoa - Regional Councillor for Culture, Tourism, Youth and Sports
09:15 - 10:30 Smart and Sustainable Tourist Destination, competitive challenges. From the mantra to opportunity
► Joantxo Llantada, IE Business School - MBA in Tourism Professor
10:30 - 11:30 The new revolution in tourist distribution
► Juan Jesús García, Amadeus - Head of Industry Affairs Europe
11:30 - 12:00: Coffee Break
12:00 - 13:00 How to integrate Technology into a Smart Tourist Destination
► Enrique Lancis, Globaldit - Director of Innovation and Tourist Intelligence
13:00 - 13:45 Big Data and New Technological Challenges for Tourism
► Jesús Herrero Arranz, Tecnalia - Head of the Tourism Market
13:45-16:00 Free Time
16:45 - 17:45 Challenges and opportunities for the San Sebastian Region from the Gipuzkoa Tourism Board
► Maite Cruzado, Gipuzkoa Provincial Council -  Director of Tourism
► Marina Abad Galzacorta, University of Deusto - Tourism Area Coordinator at the Department of Tourism
► Joantxo Llantada, IE Business School -  Professor at the MBA in Tourism
► Juan Jesús García, Amadeus  - Head of Industry Affairs
► Enrique Lancis, Globaldit - Director of Innovation and Tourist Intelligence
► Jesús Herrero Arranz, Tecnalia - Head of the Tourism Market
18:00 End of the conference

To attend this conference, it is necessary to register on-line or fill in and send the corresponding form, which can be found on the website.


Tecnalia - Inspiring Business



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