Artificial intelligence, a key aspect to innovating and accelerating digital transformation

11 November 2021
Doble participación en el Festival de Cine de San Sebastian en ZINEMALDIA & Industria

On 22 September, TECNALIA organised the session on “Key aspects of artificial intelligence in the digital transformation” as part of the San Sebastian International Film Festival Zinemaldia Industria section.

More and more companies and organisations are using artificial intelligence and cyber-intelligence as tools to increase the efficiency and security of their various production and business processes. Consequently, TECNALIA brought together experts and users from different business domains to present and discuss these key aspects to applying AI and cyber-intelligence in their businesses, and all the potential benefits.

Experts in artificial intelligence and cyber-intelligence

TECNALIA received experts such as Lars Nagel and Silvia Castellví, CEO and Consultant from IDSA, who presented their document: "Design Principles for Data Spaces" to help make data sovereignty happen.

Sergio García, Industry 4.0 & Virtual Factory Manager from Gestamp, explained how artificial intelligence can assist digital transformation in the automotive sector in the short, medium and long term, highlighting the need to make the process more flexible. The session continued with Carlos Kuchovsky, Co-founder of Remotefulness and Qcntroid, who revealed the role of quantum communication in digital transformation and how it can be sustainable. Xabier Mitxelena, director of cybersecurity at Accenture and president of Cybasque, revealed that “Cyber-intelligence is no longer the future. Science fiction is now real life”.

Artificial intelligence and training are key elements to accelerate digital transformation and innovate; these were the great milestones covered at the round table moderated by Joseba Laka, director of Digital Transformation at TECNALIA, accompanied by Sergio García from Gestamp, Roberto Mari Juan from Iberdrola, Itziar Landa from Repsol, Leyre Madariaga from GOVA, Xabier Mitxelena from Cybasque, and Tomás Iriondo from GAIA.

Zinemaldia Startup Challenge Competition

The Zinemaldia Startup Challenge competition, the central initiative of the Zinemaldia & Technology session, organised for the fourth time by TECNALIA alongside the San Sebastián Film Festival and Tabakalera, is a strategic commitment to technological innovation in the audiovisual sector.

The French project Kinetix, that provides 3D animators and studios with artificial intelligence tools to simplify and accelerate their processes, was picked as the winner of the Zinemaldia Startup Challenge 2021 competition. The five finalists included Klipworks, a Danish project powered by AWS web services, which aims to make it easier for video content creators to access and use materials generated by other contributors; and the Spanish companies OWO Entertainment, which is developing a haptic jacket that reproduces physical sensations while watching a movie; Panoramic Plates, a 360º moving background filming service for film and television; and Raccorder, a mobile application for scripts that combines all its tools in a digital app and facilitates the location of information about filming.

Future of film

A trip into the future of film: Virtual production, promoted by ALIA (Alianza Industrial Audiovisual) with participation from companies such as Antaviana Films, Mediapro and WeLab.