“This new product explores new ways of engaging with people through the senses”
TECNALIA is involved in developing the first pink EVOO: innovation to transform the dining experience
Innovation in the food sector is not just about improving processes or developing healthier, more sustainable products. It also involves creating new experiences that can surprise, excite and create a different kind of connection with people. In this context, TECNALIA has been involved in developing the first pink extra virgin olive oil (EVOO), a pioneering initiative that has reinterpreted one of the most iconic products of Mediterranean cuisine.
The project was launched in collaboration with partners from the food sector and aims to explore new sensory experiences centred on food. The result is an EVOO that retains its characteristic essence and quality, while incorporating a distinctive feature that changes the consumer’s perception from the start: its colour.
Natural pigments
This innovative development was carried out in collaboration with Spanish brand L’Aurea, and represents a step forward in the transformation of food products into experiences with greater added value: the first pink extra virgin olive oil, produced using vegetable pigments from beetroot that only change its appearance, without altering its flavour, aroma or organoleptic properties.
- This project was carried out in collaboration with the Polytechnic University of Madrid, and has resulted in Aurelia, a product made with organic, early-harvest Picual extra virgin olive oil from Jaén, changing a traditional product into something that is truly distinctive, where the oil transcends its usual use to become a gastronomic, aesthetic, expressive experience.
- As well as being innovative and eye-catching, this initiative reflects a growing trend in the food sector, where consumer experiences are playing an increasingly important role.
- Differentiation, the ability to surprise and the creation of added value are key factors for companies looking to establish themselves in increasingly competitive markets.
Innovation is not always about making things more complicated. Sometimes, it also means daring to look at familiar products from a completely new perspective.
Innovative solutions and customer support
TECNALIA’s contribution is part of its commitment to promoting innovative solutions that combine scientific knowledge, technological development and an understanding of market needs. This approach enables us to support companies in creating products that are capable of delivering new value propositions and open up business opportunities.
This development demonstrates how creativity, underpinned by technology and knowledge, can lead to disruptive products that challenge established conventions and broaden the scope for innovation in the food industry.
Would you like to explore new opportunities for innovation in the food sector?
Get in touch with our team to develop distinctive products and experiences to meet emerging market demands.