Technology, through Tourism Intelligence Systems, helps public and private tourism managers know what is happening in the territory in real time
On May 19, Álvaro Carrillo de Albornoz, general manager of the Instituto Tecnológico Hotelero – ITH and the Tourism Technology Platform, THINKTUR, presented an e-book focused on tourism resilience at the FITURTECHY 2021 forum, in which TECNALIA collaborated together with other entities such as Invat-tur, Eurecat, Vicomtech, Turistec, Andalucia Lab, FITCanarias, ITREM and Segittur.
TECNALIA has been working in this working group for years, which collaborates closely by combining synergies and innovation initiatives in the field of tourism. It has also contributed knowledge in technological solutions such as data analytics (smart data), artificial intelligence, blockchain and tourism intelligence systems.
According to TECNALIA's Jesús Herrero, a collaborator in this project, “to press the reset button again, technologists face the challenge of making the most of all of Europe's Next Generation funds with a global vision of resource use and efficiency”. He stressed the role of personalisation, the individualisation of the offer, allowing tourists to build their own experience. He highlighted the value of personalised attention and treatment as opposed to purely administrative tasks such as controlling capacity or access or payment systems, tasks carried out or solved with technologies such as blockchain and QR codes. With the help of mobile phones and wearables they bring efficiency for both the supplier and the customer, providing new loyalty models.
Technology, through Tourism Intelligence Systems, helps public and private tourism managers know what is happening in the territory in real time, and gives them the ability to react when making the right decisions, e.g. avoiding crowds of people.
Technological innovation should be a fundamental lever that will not only allow the sector to recover, but also put it in a better position in terms of social, environmental and economic sustainability.
- Complete e-book: “Initiatives aimed at tourism resilience”