“The CEO of TECNALIA Ventures talked about identifying new markets and applications for technology”
Asier Rufino, CEO of TECNALIA Ventures, led the keynote conference on the second day, “How can technologies be successfully brought from the lab to new markets?”.
The World Intellectual Property Organisation's (WIPO) Global TISC Conference was held from 29th November to 1st December 2021, with the cooperation of the China National Intellectual Property Administration (CNIPA).
Over three days, the role of the Technology and Innovation Support Centers (TISCs) was explored, facilitating technology transfer and contributing to the development of technology-based solutions to social and economic issues faced by communities worldwide.
The WIPO Global TISC Conference is aimed at the focal points of the TISCs, the administrators of the TISCs and personnel of the TISCs, as well as professionals from related fields, such as the search for patents; the analysis of patents; the handling of intellectual property rights or technology transfer.
Asier Rufino, CEO of TECNALIA Ventures, opened and led the session on the second day. He spoke about identifying new markets and applications for technology and how these can be successfully taken from the laboratory to new markets.
Identification of new markets and applications for technology
- The market is not interested in the ideas.
- Companies and investors do not like technology as an end in itself.
- Moving from technology to a commercial opportunity involves focusing on resolving major global issues (for example, P&L impact, social issues, etc.) in a profitable way; ensuring the technological and regulatory feasibility; developing a sustainable advantage and creating strong teams, as implementation is key.
- Change the focus from technology to people.
- The devil lies in the details.
- Trust and reliability are everything.
- Know yourself and what you are looking for.
- Valuations should never stand in the way.
- Bootstrap as much as you can.
- Tenacity: drive and determination are attitudes of utmost importance.