“Personalisation, data, digital marketing campaigns and the implementation of tools such as chatbots are some of the examples of the applicability and potential of AI”
The impact of artificial intelligence on the tourism sector: challenges and opportunities
Some of the examples of how AI can potentially be used by tourism destinations and companies are the personalisation of experiences, better use of data, the design of more successful digital marketing campaigns and the implementation of specific tools such as chatbots. TECNALIA, together with other technology centres and the Tourism Technology Platform - Thinktur, wanted to share initiatives and projects it is working on, as well as its vision and various success stories such as that of Gaia-X with the eBook "The Tourism Sector and the Challenge of AI”, presented on 25 January at FITURTECHY.
Download the eBook: Artificial intelligence in the tourism industry
This eBook identifies certain potential risks that make it necessary to consider specific legislation, the existence of mechanisms to address ethical and bias issues, tools to guarantee the veracity of results and the privacy and security of personal information, among other issues. Download this new eBook focused on a revolutionary topic such as the use of artificial intelligence in the tourism sector. Find out how technology centres are working to help you by providing solutions and ideas to implement in this exciting and innovative industry.